"O Meu Caminho"
is much more than an autobiography – it is an artfully crafted historical document that brings together the moving stations
of a life in an impressive and compelling form. The idea for this extraordinary work originated with Fabian Draxl and Michael
Plessl, together with Bernardo Vortisch, who spent many hours listening to the stories of the protagonist.
The book
paints a unique portrait of a life shaped by historical upheavals and creative passion: from the grandfather, founder of the
Habsburg laundry, persecuted by the Nazis; to the mother, who fell in love with a Portuguese man – the author's father – while
fleeing; to a childhood in Vienna, the failed attempt to produce a film about Egon Schiele, and the later successful career
in film distribution, which was abruptly cut short, followed by the rebuilding and founding of one of the most successful
commercial film production companies.
With the founding of Film Factory, which over three decades created influential
commercials for brands such as Milka, Ottakringer, Aktion Mensch, and XXXLutz, as well as more than 20 years of teaching at
the University of Applied Arts Vienna, a vibrant and creative life is reflected in this work – crafted with great care, depth,
and attention to detail.
"This book is my personal path – a journey through memories, fractures, and new beginnings.
I hope readers will find themselves in these stories and perhaps even discover the courage to follow their own path."
– Anthony Guedes
Anthony Guedes, Department of Communication Design, University of Applied
Arts Vienna
Bernardo Vortisch, author
BOOK PRESENTATION
"O
Meu Caminho" will be presented to the public on Thursday, October 2, 2025, at the University of Applied Arts Vienna.
More information in our event calender
