"O Meu Caminho" – Ein Leben zwischen Film, Flucht und Werbung

"O Meu Caminho" is much more than an autobiography – it is an artfully crafted historical document that brings together the moving stations of a life in an impressive and compelling form. The idea for this extraordinary work originated with Fabian Draxl and Michael Plessl, together with Bernardo Vortisch, who spent many hours listening to the stories of the protagonist.

The book paints a unique portrait of a life shaped by historical upheavals and creative passion: from the grandfather, founder of the Habsburg laundry, persecuted by the Nazis; to the mother, who fell in love with a Portuguese man – the author's father – while fleeing; to a childhood in Vienna, the failed attempt to produce a film about Egon Schiele, and the later successful career in film distribution, which was abruptly cut short, followed by the rebuilding and founding of one of the most successful commercial film production companies.

With the founding of Film Factory, which over three decades created influential commercials for brands such as Milka, Ottakringer, Aktion Mensch, and XXXLutz, as well as more than 20 years of teaching at the University of Applied Arts Vienna, a vibrant and creative life is reflected in this work – crafted with great care, depth, and attention to detail.

"This book is my personal path – a journey through memories, fractures, and new beginnings. I hope readers will find themselves in these stories and perhaps even discover the courage to follow their own path."
– Anthony Guedes


Anthony Guedes, Department of Communication Design, University of Applied Arts Vienna